Mindshare dominated the Festival of Media Global Awards 2019 bringing home a total of 29 awards including: 7 Gold, 8 Silver, 10 Bronze, the Special Award for Best Adtech/Martech, Campaign of the Year, Agency of the Year and Agency Network of the Year.
Mindshare China was the most shortlisted agency at the Festival and converted this into 2 Gold, 3 Silver and 6 Bronze awards, meaning it also won Agency of the Year! The work awarded covered KFC, Maybelline, Uniqlo, Lays and Dyson and included AI being used to create new value for viewers of eSports and unique data driven ecommerce work.
Mindshare India followed closely behind with 2 Gold, 2 Silver and 2 Bronze awards and it also took home Campaign of the Year for a campaign for Unilever brand Lifebuoy that helped to reduce instances of common diseases in rural areas using a combination of big data analytics and outbound mobile calls.
Mindshare Australia picked up 5 awards for its work with Foxtel, which received the Special Award for Adtech/Martech and saw the creation of an AI nicknamed ‘Monty’ that could predict when wickets would fall in cricket matches and would alert subscribers to watch to maximise their subscriptions via ads triggered by an API.
In addition, Mindshare UK received a Gold and Silver award for work for Three Mobile, Mindshare Turkey received a Gold for its work with Vodafone and Mindshare Thailand received a Bronze for its work with Unilever.
This win comes on the heels of numerous other awards for Mindshare, including taking the number one global spot in the MMA’s Smarties Business Impact Index, for both the Media Agencies and Agency Networks categories, as well as wins at the The Drum’s Digital Trading USA and Shorty Awards USA.