Excerpt: Swiss International Airlines has collaborated with media agency Mindshare and immersive interactive technology group Coffee Labs to create an augmented reality (AR) and 360- degree video ad campaign that gives audiences a preview of Swiss International’s inflight experience.
The mobile WebAR ad unit does not require audiences to download an app, and immediately plants a boarding door and flight attendant in the background of the users camera. Viewers can choose to board the flight, look around the Swiss Business cabin, and select information on amenities such as inflight catering and entertainment.
Mindshare associate director of Invention+ Zachary Freeman, “In a crowded digital landscape, it will never be enough for brands to just use new technology for technology’s sake. But this program uses web-based augmented reality and 360-degree video in a way that creates a true experience for consumers–not just something to be viewed, but remembered.”
For more insights on the program, read the full piece in Mobile Marketing Magazine.