Excerpt: “I don’t know that we were going to get this great ‘aha’ moment,” said Gibbs Haljun, total investment lead for Mindshare US, of the networks’ upfronts presentations. “There are going to be a lot of recurring themes, and none are going to be new. ‘Live programming still drives audience. Brand safety. We provide you full transparency.’ What we want to hear more about is the research and how we’re moving the industry forward.”
For more insights from Gibbs and other leaders, read the full piece in Business Insider.