Digiday: As upfronts approach, Hulu and YouTube are once again the NewFronts’ big winners

Excerpt: While other NewFronts presenters made a strong argument for advertisers to invest outside of the upfront cycle, they have yet to make a sufficient case for why they should be in the upfront consideration set.

“This is not a time to say, ‘Hey, open your wallets and make major commitments at this time frame for this digital space.’ Very few can really play in that supply-demand marketplace where the demand far exceeds the supply, which is what the traditional linear upfront is all about. There are only a couple of partners that really have a leg to stand on there,” said Christine Peterson, U.S. digital investment lead at Mindshare.

For more insights from Christine and other leaders, see the full piece in Digiday.