Tubefilter: This Year’s Biggest NewFronts Buzzwords Were “Audio” And “Brand Safety”, Says Mindshare’s Christine Peterson

Excerpt: The biggest recurring themes of last week’s NewFronts — an annual digital advertising confab founded by the Interactive Advertising Bureau (IAB) — were audio content and brand safety.

At least according to Christine Peterson, the U.S. digital investment lead at Mindshare — a global media agency that says it bills in excess of $34.5 billion and counts more than 7,000 employees. “The new word [is] audio,” said Peterson, who says she was attending the event series on behalf of 60 clients, while the other major trend was “a refocus on brand safety and suitability.”

For more insights from Christine, see the full piece in Tubefilter.