OmniVirt launched a new series called Making Impressions, where they profile rising stars at top brands and agencies for their takes on the future of advertising. First up is Zachary Freeman, Manager of Strategic Innovation at our Invention+ unit. Check out an excerpt below and read the full piece here.
Excerpt: What’s your proudest moment at Mindshare?
The times when I have had the biggest stages to present innovation – the 2019 Consumer Electronics Show and Mindshare Day (an agency-wide celebration of our work and heritage) – have been my proudest moments at Mindshare. At CES, I led our clients through a session about autonomous vehicles across the showroom floor, educating and encouraging them to think about a future where mobility behaviors are shifted and consumers will have more time to absorb media and content. For Mindshare Day, I presented an Innovation 101 to our entire Los Angeles office which provided updates on key innovation pillars like AR, VR, Chatbots, AI, Voice Assistants and more, ultimately fueling provocative thinking for future Mindshare campaigns.