Business Insider: Big brands including Mastercard, Visa, and Pandora are all trying to conquer sonic branding, the latest frontier in digital advertising

Excerpt: Janet Levine, managing director of Invention+ at Mindshare, said that she had noticed a sizeable uptick in clients asking for audio strategies and sonic logos in recent months, and that she expected the demand to continue as these channels become more mainstream.

“We have regular workshops with a suite of exercises and mechanisms aimed at helping our clients break down their visual identities and generating ideas in voice and audio,” she said.

Read the full piece in Business Insider.