The Ad Club of NY: The Professional Journey of Danielle Koffer, Chief Client Officer at Mindshare US

Excerpt: If you had to choose one specific creative piece (can be a song, photo, artwork, movie, play, etc.) that best reflects your professional journey, what would that be and why?

I remember watching the movie Baby Boom when I was younger and thinking about what it must be like to be a successful woman in advertising. I was so viscerally torn when she quit her job and moved to Vermont. I won’t ruin the movie for those who haven’t yet seen this classic, but the way she reinvented herself marked me. It made me realize that we are capable of designing our own destinies and that motherhood isn’t a career killer, but could even be a career maker.

Tell us about a female figure who’s had a major impact in your life/professional journey.   

I’ve been blessed to have had a female mentor who always believed in me more than I believed in myself. And I can’t stress enough how important that was. She once told me, “Danielle, you are in the driver’s seat. It is your choice to put your foot on the gas and your call when you need to coast a little. Either way, you’re going to be successful because you’re amazing.” She then allowed me to make a decision that was not business-first, but employee-first and it left an irrevocable mark on me as a leader.

Read the full Q&A on The Ad Club’s site.