Excerpt: Church’s Chicken, the fried chicken brand, has unveiled a new tagline; ‘Bringin’ That Down Home Flavor’ as it attempts to have its “biggest year ever.”
Released this week across an integrated marketing and branding campaign, developed by Wunderman Thomson’s Atlanta office, the brand aims to highlight its Texas-inspired flavors with more activity planned later in the year.
Running across traditional and digital media platforms, the media plan for the campaign has been handed by another WPP agency, Mindshare Atlanta with the tagline attempting to introduce; “a fresh, contemporary look and feel for Church’s that dials up the brand’s culinary skill and personal authenticity,” the brand stated in a release.
Mindshare built the media strategy to bring Church’s Chicken’s new position to a national audience for the first time. Read more about the campaign in The Drum.