Adweek: Biddable Ads Are Coming to TikTok, Opening Up the Popular Platform to More Marketers

Excerpt: Janet Levine, managing director, invention+, Mindshare, said the platform was intriguing because of its ability to reach teens and build long-term brand loyalty.

“You’ve got a Gen Z demographic that marketers want to reach—one that can be difficult to reach elsewhere due to buying and targeting restrictions when it comes to marketing to teenagers,” Levine said.

To learn more, check out the full piece in Adweek.