Beet.TV: Mindshare’s Gerhart – TV Customization, Utilization More Important Than ‘Hardware’

Excerpt: He believes there’s a paradox now in that “everybody wants to be as addressable and precise as possible. But in order to do that it means that we need more data and more information from consumers from providers, third party, first party, you name it. That’s the tension that we’re constantly faced with.”

You can watch the video interview with Adam Gerhart, our U.S. CEO, and read about more of the highlights, on Beet.TV.