Business Insider: Big brands like Verizon and Toyota are backing Amazon’s Freedive as the e-commerce giant pushes deeper into OTT advertising

Excerpt: Advertisers buy Freedive programmatically from Amazon’s demand-side platform, meaning that advertisers cannot specifically purchase Freedive ad inventory. Instead, ad buys are a mix of Freedive and OTT inventory within Amazon Fire, said Brittany Rollheiser, the director of digital investment at Mindshare.

“It’s still in the early days so it seems to be a bit of a slow roll,” she said, adding that Freedive “is not necessarily a stand-alone product — it’s more something that’s bundled up into other OTT inventory.”

Read the full piece in Business Insider.