AdExchanger: Basic Private Auctions Are ‘Going The Way Of The Dinosaur’ As Programmatic Cleans Up

In AdExchanger, Aleksandra Injac, our U.S. managing director and programmatic practice lead, shares a bit about how we work with clients on programmatic, as we use data to guide whatever deal type makes the most sense of our brands.

Excerpt: “We always try to set up private deals where there is another layer of value for clients, whether it’s inventory access, pricing advantages, custom ad formats or data,” Mindshare’s Injac said. “Or it could be as simple as contextual relevancy.”

Read the full piece here.