Business Insider: Meet 35 rising stars of Madison Avenue who are revolutionizing advertising

Excerpt: Rachel Lowenstein, 28, Invention+, Mindshare

At Invention+, Mindshare’s division dedicated to media innovation, Lowenstein leads digital innovation for brands including Chanel, BlackRock, Lufthansa, Pandora Jewelry, and other brands across North America.

Lowenstein helps these brands find new ways to reach their consumers, whether through artificial intelligence, augmented reality, virtual reality, voice technology, or chatbots. She recently helped design a workshop to help clients to develop audio and voice-based ideas and branding elements.

Lowenstein also helps lead The Collective, an agency taskforce aimed at creating a diverse, intersectional workplace and promote those values in media overall. She was named to the IAB’s Audio Council, received an MMA’s SMARTIES Award, and listed as one of The Drum’s 50 under 30 for her creativity in media in 2018.

See the full list of winners from Business Insider here: https://www.businessinsider.com/madison-avenue-rising-stars-creative-strategy-2018-12#rachel-lowenstein-28-invention-mindshare-17