TV News Check: Broadcast Prime Still The 8,000-Pound Gorilla

Excerpt: While viewing levels have declined as viewers, especially younger ones, spend more time streaming, the broadcast networks remain the No. 1 buy for big-spending national TV advertisers. Media agencies that watch the numbers as closely as the networks are neither surprised nor overly concerned. Gibbs Haljun, managing director, media investment, at Mindshare, says broadcast television is still more effective than most other options and the “best way to get mass reach.”

Read more about how broadcasting’s primetime ratings have once again declined this season, particularly among the desirable younger viewers, triggering talk that the network apocalypse is near: