Adweek: With Ex-Condé Nast Star Phillip Picardi at the Top, Out Magazine Looks to Expand

Excerpt: Queer media, broadly, is becoming a main outlet for young people to get their news, as they latch on to brands that have widely embraced the LGBTQ community unlike mainstream outlets, said Rachel Lowenstein, associate director, strategic innovation, invention+, Mindshare North America.

It creates a “huge sale opportunity,” Lowenstein said for brands that can genuinely and creatively embrace the opening.

“Young people don’t view these publications or spaces as niche, but advertisers continue to think of these spaces as niche, which is great because this is a huge white space,” Lowenstein said.