Adweek: Why It Makes Sense for Publishers to Bundle Services, Like NYT and Scribd

Excerpt: Companies have frequently offered bundled services, with special packages for students, including Spotify, which teamed up with Hulu and Showtime to offer a deeply discounted price for those three services at $4.99 per month to those still in school.

It can be an effective way to gauge interest in a particular offering, said Janet Levine, Managing Director, Invention+, Mindshare North America. And after students graduate, “they become loyal to whatever subscription they were using in college.”

To see more, including more insights from Janet, read the full piece here.