The Drum’s 50 Under 30: Rachel Lowenstein

Congratulations to Rachel Lowenstein, Associate Director, Invention+, Mindshare North America – she’s been named one of The Drum’s 50 Under 30, a list that honors the next generation of industry stars; those who particularly excel in creativity across marketing and media.

Hundreds of women were nominated for this list; Rachel was chosen for both her future-forward client work with emerging technologies and her activism for LGBTQ and gender equality. In fact, just recently she had a provocative piece published in Campaign that talks about the growth of gender fluidity in culture – particularly what the death of masculinity vs. femininity means when it comes to targeting for brands.

Check out an excerpt about Rachel from The Drum below, and see more of their winners here. Rachel’s win comes on the heels of numerous other awards for Mindshare NA leaders over the past few months, with our team members being honored in Snap’s inaugural Snap Star Awards, Cynopsis Media’s Digital “It List,” Broadcasting & Cable’s Top Media Planners and Strategists, and more.

Just this month, Mindshare was also named the MMA’s Mobile Agency of the Year at the SMARTIES Awards, with teams across the U.S., Australia, Canada, China, India, Indonesia, and more picking up SMARTIES wins for their campaign work.

Excerpt: Rachel Lowenstein is an emerging tech specialist, dedicated to finding creative, innovative ways for brands to reach consumers, be it through AI, AR, VR, audio, voice technology, chatbots, and more. She works with brands such as Chanel, BlackRock, Lufthansa, Pandora Jewelry, and others across North America.

She’s recently worked with a cross-discipline Mindshare team on designing a special audio workshop series that helps clients develop audio and voice-based ideas and branding elements. As an advocate for LGTBQ+ and gender equality, she’s grown Mindshare’s XXChange program, dedicated to helping minority groups at Mindshare come together and address their needs.

A few of the campaigns she’s worked on include a chatbot for a client that provided consumers with tailored brand gift recommendations during the holidays, enabling them to purchase online or find the nearest retailer to buy in-store. Another chatbot, this time for an insurance brand, helped customers find renter’s insurance.

In another project, to keep investors on top of the companies that most interest them, she developed an award-winning ad product with Seeking Alpha for a financial services client, delivering 100% relevant creative content about their portfolio to readers.