Today, coinciding with the UN Women’s Private Sector and Philanthropic Leaders’ SDG-5 Summit, WPP announced their industry-leading collaboration with UN Women. The commitment includes global, pro-bono media support brokered by GroupM and creative services from WPP agencies to help positively impact the lives of girls and women.
The announcement comes on the back of over $1 Million in pro-bono media placements and more than $6 Million in earned media secured for UN Women to date through multiple campaigns, as part of WPP’s support for the UN’s Sustainable Development Goal 5 (SDG 5) to achieve gender equality and empower all women and girls.
Phumzile Mlambo-Ngcuka, Executive Director, UN Women, said: “Changing how women and girls are seen and valued is fundamental to creating a more equal world. The marketing and advertising industry, which is so influential in shaping culture, is a key partner for us in this effort. With WPP, we are building both awareness and game-changing action to address gender inequality. Our work with WPP comes at the perfect time, as unprecedented numbers of women are mobilising worldwide on equality issues, ranging from ending violence and sexual harassment to calling for equal pay. This collaboration brings us both powerful imagination and industry muscle.”
Read the full press release from WPP here.