Are We Spoiled By Convenience?

On this episode of Culture Vulture Live: Nicole McCallum takes a deep dive into Mindshare’s “Great Expectations” trend. As companies like Amazon, Uber, and Netflix push the boundaries of speed and service, consumer expectations are changing, forcing other brands to keep up. Our research shows that 52% of consumers have higher expectations for brands today than they did in the past. Here’s what that means for marketers and brands.