All That Glitters Is Not Gold

On the latest episode of Culture Vulture Live: Kelly Garland in our Invention Studio looks at Shiny New Objects, a trend identified by Mindshare. As new tech develops at rapid rates, it’s easy to be fascinated by the latest devices. But while it’s always important to include test-and-learn as part of your strategy, brands must still embrace tech trends carefully – or risk losing big. Look no further than Second Life, Google Glass, and more as cautionary tales, and check out the implications and advice for brands.