Adweek: Dedicated Amazon Teams Are Helping Brands Develop Platform-Specific Marketing Tactics

Excerpt: Last June, WPP agencies Possible and Mindshare teamed up to help clients focus on Amazon with media planning, ecommerce services, brand experiences with Dash and Alexa, and analytics.

Joe Migliozzi, who leads the Shop+ unit for WPP’s Mindshare in North America, also pointed to a proliferation of potential marketing tactics on Amazon, which, by his count, number more than 40 and include search, site display ads, sponsorships, Prime Day promotions, Amazon Locker wraps and Fire TV ads.

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