CNBC spoke to several agency leaders about the competition between Amazon’s Alexa and Google Home, as well as the overall voice ecosystem. Check out the full piece here, featuring insights from Joe Maceda.
Excerpt: For instance, no one asking someone else to buy them a jar of mayonnaise would describe it by the actual size in ounces, said media agency Mindshare North America chief instigation officer Joe Maceda. Most people would say they want a small, medium or large container.
“That’s something we have to think about: How do consumers think about our products when they are not staring directly at them at a brick and mortar shelf?” Maceda said.