Strategy-Online: Canada snags nine Effies

Excerpt:

“The annual awards program recognizes the most effective marketing communications work in the U.S. and Canada, be it effectively solving a marketing challenge, connecting with a target audience or achieving desired business results. A total of 101 awards were given out at a gala in NYC last week, including 19 Golds.

Ogilvy and Mindshare led the Canadian wins, taking a pair of Silvers for their work on the “It’s Not My Period” campaign for U by Kotex. The campaign used a social experiment to challenge stigma around menstruation and examine why people often rely on euphemisms to talk about their period.”

Read the full piece in Strategy here.