Mindshare Unplugged: Aydin Abdollahi

Mindshare Unplugged spotlights and interview rising stars across Mindshare North America – people who exemplify our core values of Provocation, Speed, and Teamwork. Say hey to Aydin Abdollahi (Sr. Account Manager, Spotlight & Invention Studio) from our LA office and find out what makes him tick.

FYI, Spotlight is Mindshare’s unit dedicated to sports and entertainment partnerships. 

What inspired you to go into the media industry? I specifically got into the entertainment and sports partnerships aspect of the media industry. In my opinion, nothing brings people together the way sports and entertainment do and that creates an important space for brands to play in. More importantly, the possibility of being able to reach consumers and talk to them through partnerships that focus on their passion points truly drew me in. I love to create and/or curate programs and events that elevate the consumer experience.


What do you think is the most exciting thing happening in media right now?

I find the continued emergence and growth of augmented reality very exciting. It has been a major topic of conversation for a few years now, however, I believe we are reaching a point where we are developing a better understanding of AR’s applicability and its true potential as it relates to various industries.

What one piece of advice would you give your college-senior self?

I have a few short pieces of advice to give:

  • Network more.
  • Be more bold.
  • Don’t be afraid of hearing no.
  • Don’t put so much pressure on yourself because you feel like you have to have your career path figured out early on or because others around you seem to have it figured out and seem to be succeeding professionally – and don’t compare yourself to others!

If you got a blank plane ticket today, where would you go – and why?

There are many places in this world I would love to see, but Tokyo is at the top of my list! I have read many articles and seen quite a few documentary-style pieces of content that have showcased the elements that draw me to Tokyo: the advanced technological innovation, overall culture, street fashion, how seriously they take the concept of customer experience, outlandish festivals and events, and forms of meditation I haven’t previously experienced. And… obviously the best sushi in the world, I would imagine.