Congratulations to our Volvo team, who won the award for “Best Interactive Execution or Campaign” at MediaPost’s Marketing: Automotive Awards. Now in their third year, these awards celebrate the best in automotive marketing. Our Mindshare North America team, in partnership with Volvo, CNN’s Courageous Studios, and Grey, will be honored during an awards luncheon during the Marketing: Automotive conference during the New York International Auto Show this month.
This award also comes on the heels of several other recent honors for the agency’s work with Volvo on the “Racing the Sun” campaign, including the Digiday Video Awards and MediaPost’s Creative Media Awards. For Volvo’s redesigned XC60s, four cars in different parts of the U.S. delivered branded content live streams on CNN – wrapped around live eclipse video and on-the-ground viewing. Content, airing on Facebook Live, Oculus and the CNN app, was the most watched live virtual reality event in history.