Those who complain that navigating the conference brings on “South by Southwest fatigue might be doing the event wrong,” says Mindshare Canada Chief Strategy Officer Devon MacDonald. “The content turns over and expands every year. There are 20 or 30 different programs at any given time slot throughout the day. There’s so much to learn. If you’re just going to parties and just taking meetings with partners, I don’t think you’re getting the most out of the experience and what Southby has to offer.”
MacDonald says he’s seeking out compelling presentations that he can translate for clients in terms meaningful to them. This year, he says, one area of interest is the ethics of artificial intelligence and the responsibility of marketers in that space.
Read the entire piece in AdAge.