Five lucky members of the Mindshare North America team are heading to Austin for SXSW, and we wanted to introduce you to each of them. These folks who will be sharing all manner of updates from the festival, so be sure to follow along and check back for updates!
Kelly Garland is Manager on the Invention Studio in Chicago. Her role focuses on finding unique ways for the General Mills business to activate media in environments that are rooted in/responsive to cultural events.
Knowing we are in the midst of a revolution for women, she is most excited to hear influential women speak as well as addressing how this movement will have an impact on our roles as marketers and responsibilities we have on behalf of our clients. Outside of sessions, Garland is most looking forward to live music, food, and the weather!