On Tuesday April 10, Jeff Malmad (Managing Director, Head of Life+
Mindshare North America) will lead a session called “Can You Hear Me Now?” at MMA’s Impact NY.
Brands have spent billions on package design to stand out on the physical shelf, but now the e-commerce voice shelf has arrived. It’s getting smaller while the demand from consumers for voice commerce is growing exponentially. This leaves brand to create identities for when consumers can’t see the products, such as offering recipes or developing a unique “voice” or audio signature that makes their brands instantly recognizable. Find out what brands need to be doing now to make sure they don’t miss the next revolution in branding and marketing.