It’s time for a move to the Middleburbs, where we take refuge in content safe havens and our brand expectations are continuously rising. And with a new generation of tech-obsessed consumers entering adulthood, today’s cultural landscape is changing and creating new opportunities for marketers. Mindshare North America’s latest Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.
Now in its seventh year, the annual report does a deep dive into behavioral trends and insights—spanning demographic shifts, media consumption, sociological insights, and much more. Culture Vulture is led by Mindshare NA’s Insights group, dedicated to uncovering and leveraging consumer insights for clients and teams across North America.