Congratulations to Aleksandra Injac, Managing Director, Programmatic Buying, Mindshare NA – MarTechExec named her one of 2018’s 50 Women in MarTech You Should Know!
This list showcases women who have not only had terrific career in marketing and marketing technology, but also share “…a passion for developing a community of strong, intelligent marketing executives.”
This accolade follows several other awards for Aleks from the past year. In 2017, she was honored by Cynopsis Media’s Top Women in Digital, and her teams and their best-in class programmatic work was recognized by The Drum’s U.S. Digital Trading Awards, taking home the top two honors for the Best Digital Trading Teams.
In addition, Aleks’ win follows a slew of other recent awards for Mindshare NA, including accolades at the Cristal Festival, Festival of Media North America Awards, the Media Innovation Awards, the Mobile Marketing Association’s SMARTIES Awards (where Mindshare won Global Agency of the Year), the CLIO Awards, Cynopsis Media’s Buyers and Planner Awards, and many more.
As part of Aleks’ win, she was interviewed about her career and her thoughts on the martech industry. Read her full interview here, and check out excerpts below.
What keeps you motivated in your day-to-day role?
My team truly keeps me motivated and challenges me on a daily basis. My philosophy is to surround yourself with the smartest people and don’t be afraid to hire people who are stronger, smarter or who have a better skillset. In doing so, the corresponding culture we create provides the right balance of challenging and motivational to drive personal and professional growth.
Our programmatic team in Chicago has grown exponentially in the last couple of years, but we all share a common trait: insatiable curiosity for the future of martech.
It fits perfectly into the overall Mindshare culture, which is rooted in the tenets of speed, teamwork and provocation. This insatiable curiosity ignites open, collaboration, phenomenal brainstorms and even informal cube-side discussions on a daily basis.
What technologies are the most helpful to modern marketers?
Developing a martech stack is my personal favorite challenge to solve for our clients. One of my favorite co-workers said that you need to look at each individual team member as a “combination lock” and try to find a unique and right “combination” to manage them and unlock their greatness.
The same analogy can be extended to the martech stack, because there’s no one-size-fits-all there either. For each client, I look at the design inputs, such as existing data sets, systems connectedness, marketing goals and objectives and success measurement. Then, I custom design a technology stack that delivers on the immediate goals but also future-proofs the marketer in moving forward.
Martech stacks can range in complexity, but at the core I see them as a data-driven engine that will help marketers enable personalization and connect with the consumer on a 1:1 basis.
In order to enable the personalization aspect, marketers will rely heavily on DCO (Dynamic Creative Optimization), CMP (Content Management Platforms), DMPs (Data Management Platforms), measurement solutions (such as multi-touch attribution) and activation platforms, such as DSPs (specific to programmatic).
The impact of AI will further enhance all martech systems, so we’re in for very interesting developments in this space. The future of martech is happening every day, and it’s super exciting.