Mindshare@SXSWi: Wake Up, Austin - Saturday, March 11

By Alana Diehl, Senior Social Associate, Mindshare Canada

Good morning, Austin! We’re on to day two today, and despite the rain, the city is buzzing. SXSW is really starting to rev up, with more sessions, more houses and parties, and more activity in general!

Sessions today are all about the future, from Artificial Intelligence to the future of marketing on mobile. Here are a few to check out:

AI on the Horizon: Challenges, Directions, Futures
9:30AM – 10:30AM, JW Marriott Salon 7

Hosted by Eric Horvitz, of Microsoft, this session will look at trends and challenges of the ever-growing concept of AI.

iMessage: The Next Marketing Gold Mine
11:00AM – 12:00PM, Hyatt Regency, Zilker Ballroom 3-4

Snaps will bring together an exciting panel featuring Nike, Dunkin' Brands, and Mindshare's very own Amanda Hechinger, talking about iMessage and its future for marketers everywhere.

Payments Gone Viral: The Rise of Social Commerce
3:30PM – 4:30PM, JW Marriott Salon D

A diverse panel of Facebook, GoodWorld, Nyca Partners, and Blippar will discuss how social media is changing the commerce game.

Today is also the first day of the Accelerator Pitch Event (Hilton Austin Downtown, Salon AB) where you can see startups present their ideas on a variety of topics from Entertainment and Content Technologies to AR and VR Technologies and more.

You can also escape the madness and catch some great artists at the Pandora House or refuel with Texas BBQ at the Pinterest House

Lastly, you can get ready to Regulate with Warren G at the Spotify House to wrap up Saturday at SXSW.

Want more? Check out other recommended sessions, transit tips, and general festival advice in Mindshare NA's Guide to SXSWi 2017.