Cynopsis Media: Artificial Intelligence

Excerpt:

“While the concept of artificial intelligence seems daunting, when used strategically and responsibly by brands it will usher in a more personalized, convenient future,” says Rachel Lowenstein, Manager, Strategic Innovation, Life+ for Mindshare North America. “We’re still at the nascent stage of A.I. in media and advertising. Delivering on the 1:1 personalization that A.I. can afford a brand to have with consumers will not just be a differentiator in the intelligent not-so-distant future, but a crucial requirement.” In the next Cynopsis Digital Webinar, you’ll learn everything you need to know about how to work A.I. technologies into your media strategy. Lowenstein will be joined by panelists from IBM Watson Advertising, Scripps, and Zone TV. 

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