Since the start of Mindshare NA’s journey with Indigo, we have discussed the idea of a master brand strategy that positions the brand as a gifting destination which was a drastic shift from their historical promotional driven calendar.
This holiday season Indigo revealed Every Gift Tells a Story, with a :60 anthem spot to run in national broadcast and cinema, supported with radio, social cinemagraphs, influencers amplification, shoppable gift lists, branded playlists on Spotify, magazines and out of home advertising.
This is Indigo’s first ever TV spot and selecting the right schedule was key. The brief to the team was simple: Holiday and Family classics that will entice emotion, and they delivered! The :60 launched in the anticipated season finale of This is Us, the perfect program to launch this handpicked schedule which includes a total of 16 airings.