Forbes: How To Build The A-team, What I’ve Learned From Pitching New Business

By Cindy Gustafson


In my time at a media agency, I’ve led a lot of new business pitches. And there are a ton of similarities between the two challenges. The pace is fast and furious: you’re putting together a new team, crafting an entirely new business plan, and getting a go-to-market strategy ready at the drop of a hat.

That means that at the end of the day, it all lives or dies with your team. You’ve got to obsess over personalities and talent – and ensure that you’re bringing different skills and point of views to the table (even if they annoy you along the way).

With that in mind, here’s who you really need to bring onboard for your venture – and how to manage them to bring out their rock star qualities.

Read the full piece in Forbes.