Mindshare Canada Sweeps the Canadian Marketing Association Awards

Mindshare Canada, the global media agency network that’s part of WPP, won big at the Canadian Marketing Association Awards last week. Celebrating its 50th anniversary this year, the CMA Awards honor the outstanding work produced by the partnerships between clients and agencies. Mindshare Canada’s client work took home 12 awards, including eight Golds, and spanned categories such as promotion/shopper marketing, digital consumer services, experiential and innovative media, and much more. And at the end, Mindshare Canada was one of the most awarded agencies of the night.

But that’s not all. These CMA wins come on the heels of big winning streak for the agency. Just a few weeks ago, Mindshare Canada also took home the Bronze trophy for Media Agency of the Year at Strategy Magazine’s Agency of the Year Awards. And in the past couple months alone, the agency has also had its work honored at the WARC Awards, Strategy Awards, SMARTIES Awards, and Ad Club of Toronto’s Out of Home Showdown. More details are available here.

CMA Winning Campaigns:

GOLD: Digital Financial
Manulife’s “Mortgage Truth”
Agencies/Partners: Mindshare, DentsuBos

GOLD: Community Engagement Consumer Products & Services
Unilever’s Baby Dove, “Beautifully Real Moms”
Agencies/Partners: Ogilvy, Mindshare, Harbinger Communications, H&O

GOLD: Promotion/Shopper Marketing
Air Canada, “Test Drive Canada”
Agencies/Partners: JWT, Mindshare

GOLD: Community Engagement Consumer Services
Air Canada, “Test Drive Canada”
Agencies/Partners: JWT, Mindshare

GOLD: Advertising Consumer Products – General
Kimberly-Clark’s Huggies, “No Baby Unhugged”
Agencies/Partners: Ogilvy, Mindshare

GOLD: Digital Consumer Products – General
Kimberly-Clark’s Huggies, “No Baby Unhugged”
Agencies/Partners: Ogilvy, Mindshare

GOLD: Integrated Consumer Products – General
Kimberly-Clark’s Huggies, “No Baby Unhugged”
Agencies/Partners: Ogilvy, Mindshare

GOLD: Experiential and Innovative Media Automotive
Mazda, “Head Turners”
Agencies/Partners: JWT, Mindshare

SILVER: Advertising Financial
Manulife’s “Mortgage Truth”
Agencies/Partners: Mindshare, DentsuBos

SILVER: Experiential and Innovative Media Consumer Products – General
Kimberly-Clark’s Huggies, “No Baby Unhugged”
Agencies/Partners: Ogilvy, Mindshare

BRONZE: Advertising Consumer Products General
Unilever’s Dove, “Look How Far We’ve Come”
Agencies/Partners: Ogilvy, Mindshare, Harbinger Communications, Reactiv

BRONZE: Digital Consumer Services
Air Canada, “Test Drive Canada”
Agencies/Partners: JWT, Mindshare