Cynopsis Digital asked Autumn Nazarian, Mindshare North America’s SVP, Spotlight Lead, about trends in franchise-based entertainment. Here’s what she had to say:
Do you think there will always be a place for ad-supported content and services, or will the trends in franchise content start forcing those entities to make existential changes?
There will always be a place for ad-supported content and services. But marketers also can’t simply ignore the rise of subscription ad-free services – it would be a mistake to just write those off and focus solely on the former. Instead, brands should start leveraging the opportunities to partner with, and create, content and experiences that enable consumers to more deeply enter the stories and universes of these franchises, or to even help revive previously dormant ones.
Read the entire interview in Cynopsis Media.