Mindshare Unplugged spotlights and interview rising stars across Mindshare North America – people who exemplify our core values of Provocation, Speed, and Teamwork. Say hello to Ting Wang, Director, Project Management and Data Governance, Marketing Sciences in our NYC office, and find out what makes her tick.
What inspired you to go into the media industry?
The media industry is very dynamic, always growing and developing new technologies. Because of this, there are always new problems to be tackled, which really drew me in, as I am a problem solver at heart and enjoy working on different challenges every day. I also like how media and marketing intertwines with so many diverse industries. It’s uncommon to work on a financial services, a CPG, and an auto company in the same day. The breath of exposure we have to these different verticals is a unique experience you wouldn’t necessarily be able to get in another field.
What do you think is the most exciting thing happening in media right now?
From the data perspective, ad buying scale is becoming less and less of an issue as new platforms and communication approaches arise, making it easier for smaller companies to easily access the same targeting and advertising tools to reach their audiences. I find this an exciting trend as it should lead to more opportunities for smaller market disrupters to emerge and grow in their respective industries.
What is your favorite thing about being a part of #TeamMindshare?
The people, hands down, are my favorite thing about Mindshare. We have a great culture here on our team, and everyone is really great about pitching in when we are down. Not every company has that type of culture, and I’m grateful that we’re able to achieve that here.
What are the biggest do’s and don’ts for leading a multi-team collaboration?
Always over-communicate rather than under-communicate. Yes, sometimes you will sound like a broken record, but I’ve learned to never make assumptions that people are on the same page. Also, make sure core team members are involved in the planning and decision-making processes, as people tend to be more committed to the outcomes when they are involved in the process.
Last one: if you got a blank plane ticket today, where would you go – and why?
I’ve been in lots of places in Asia, but never had a chance to visit Thailand. I love the food, and would be able to live like a king; a dollar goes a long way in Thailand!