A big congratulations to our General Mills team on winning the award for “Best Digital Marketing Campaign” at Cynopsis Kids’ recent !magination Awards. Coming off its sixth year, these awards honor the best in children’s, tween, and family content.
Check out Cynopsis’ award details and write-up for the winning campaign below:
Digital Marketing Campaign
Winner: General Mills Cinnamon Toast Crunch
A charismatic host and high-energy messaging combined in gameshow-style web segments that enabled batteryPop to provide General Mills with a dynamic way to reach kids in this expansion of its Cinnamon Toast Crunch Crazy Square campaign. To date, Square Off has been viewed more than 1 million times across kids digital in desktop, mobile and connected TV.
Check out the Square Off program here: https://www.batterypop.com/friends/square-off
And, you can learn more about the !magination Awards on the Cynopsis website.