ASOS X Hotel Indigo Edits

We are excited to announce that Mindshare NA client Hotel Indigo (an IHG Hotel) has launched “ASOS X Hotel Indigo Edits,” 7 men and women’s fashion collections inspired by the key destinations and neighborhood stories that each Hotel Indigo property tells through its design. This partnership drives awareness of Hotel Indigo’s unique design expertise and allows consumers to experience these 7 cities and their respective shoppable collections via a destination content hub.