Culture Vulture: 2017 Trends Report

It’s time to reject FOMO and embrace Borecore, along with mindfulness apps, myth debunking, and a shift in focus away from Millennials. Mindshare North America's annual Culture Vulture Trends report is here, unveiling the latest consumer shifts and cultural trends forecast to grow over the next year.

Now in its sixth year, the annual report does a deep dive into behavioral trends and insights—spanning demographic shifts, media consumption, sociological insights, and much more – including the role for brands. Read on to get the latest on everything from the informal normal to 21st century success and more.