At the 2017 Consumer Electronics Show, the Mindshare team walked the show floor with partners such as CNET, Engadget, NBC, and more. We asked a few of our leaders about what technologies stood out to them—what was either the most interesting, inspiring, or just plain surprising. Here’s what they had to say.
“Seeing the incredibly wide range of companies investing in VR, and the multitude of uses, was startling, proving that it is definitely approaching critical mass. We are one big VR content hit away from a gold rush for brands to get into the space.” – Joe Maceda, Leader, Invention Studio.
“I loved seeing the resurgence of record players and jukeboxes with technological innovations like great speakers and cordless operations. Viva la vinyl!” – Alicia Lisowski, Managing Director, Client Lead.
“Every year it seems as if the quality of TV screens can't possibly get any better, but the Samsung display of screens thin and light enough to hang with magnets and the Sony display of screen tiles that can be combined into various configurations were incredible. They will continue to enhance the video experience for consumers—and they’ll create new public viewing opportunities for marketers to take advantage of for years to come.” – Cheryl Idell, West Coast Lead.
“We’ve been hearing about things like AI, AR, and VR for some time now, but seeing the convergence of all three and what that means for our future is both mind blowing and inspiring. The impact of what this will mean for brands, particularly the aspect of personalization, running the gamut from healthcare self-diagnostics and telemedicine, to personalization of cars and the driving experience, even to the beauty space with nail art featuring photos and images from your phone, really opens up a ton of possibilities for the (not so far off) future.” - Laura Powers, Managing Director, Client Lead.
“When thinking about the future of autonomous cars, the exploration of a company called Point Zero (focused on Hologram and VR technology) peels back another layer of an evolving stop along the consumer journey. Prior to full autonomy, we’ll see more self-driving car features that still require human use and guidance—allowing for less human dominance of the drive and more time for human engagement with new experiences while in their vehicles.
It illuminates a path towards more immersive brand experiences with drivers as partial and fully autonomous cars emerge. Imagine a morning review of stock trading via a holographic globe on your ride to work. Or joining a VR boardroom while traveling from Minnesota to Chicago. Exploring the drive time as a new and redefined daypart with a wealth of opportunities to connect in a much richer way with customers, is much closer than we think. “ – Jason Smith, Managing Director, Digital Investment.