The Netflixisation of sports

By Joe Maceda

On Tuesday, ESPN turned ESPNU into “The Ocho” to showcase “seldom-seen sports from around the globe,” providing viewers an escape from the sports doldrums of August with a chance to watch things like arm wrestling and the Championship of Bags.

But what if this day of sports obscurity was more than just a fun stunt, and in fact might be a glimpse into the future of sports media?

Read more at Campaign Live.