The Guardian: Cannes Lions Day Three: Data and Diversity

Just as data was expected to be a pressing issue across the Festival of Creativity, so too was diversity. Mindshare’s panel Talent Without Prejudice opened with a performance from India’s first transgender pop group The Brooke Bond Red Label 6 Pack Band. The tea company brought 6 Pack together to combat the social stigma around transgender life in India.

The panel discussed issues of meritocracy and the progress that has been made so far, with Nilufar Fowler of Mindshare happy to see that “there was less work that feels like tokenism” at this year’s awards.

Ida Rezvani, senior partner at WPP, succinctly summed up the message that resonates throughout this session and much of the rest of this year’s activity on La Croisette: “When it comes to broader diversity, we’ve got a long way to go.”

Read the whole story on The Guardian.