MediaPost’s Larissa Faw looks at why so many A-list celebrities flock to the Cannes Lions International Festival of Creativity. Check out excerpts from her piece below, featuring insights from Mindshare’s Cindy Gustafson.
“Cannes undoubtedly brings together a huge audience of business leaders and marketers for celebrities to meet and network with,” says Cindy Gustafson, chief strategy officer at Mindshare North America. “And the fact that hundreds of news outlets are lining the Croisette definitely doesn’t hurt.”
Getting on the main stage at Cannes puts celebrities in front of countless brands and agencies. It’s a good way to help keep them top-of-mind to be considered for new campaigns and marketing ideas — particularly for ads outside of the U.S.
Cindy further goes on to explain:
“They’re attending Cannes as businesspeople or philanthropists, drumming up support for their passion projects,” says Gustafson. “They’re looking to talk about something else they’ve done that sits at least one sphere outside of their core professions. Just look at some of their bios on the Cannes Lions Web site — words like ‘entrepreneur’ aren’t uncommon at all.”
To hear more from Cindy, and to read the full piece, go to: https://www.mediapost.com/publications/article/301076/why-cannes-still-draws-a-listers-hint-its-not-t.html