Culture Vulture Live: Who’s a Good Doggo?

This week, on Mindshare’s Culture Vulture Live: we’re talking about DoggoLingo, a growing online language trend. Many of the words and phrases are based on regular English, but with slight tweaks. For example, a dog can be referred to as a doggo, or a pupper. A fluffy dog is called a floof. Startled dogs are described as doing me a frighten and bork means the same thing as bark.

This language trend has grown a lot in recent years, inspired by popular memes and dedicated pet social media groups. The growth of DoggoLingo follows a couple different trends for brands and marketers to keep in mind – check them out here.

To learn more, check out NPR’s story on the topic. Plus, check out our video on Media Village.