Beet.TV: Mindshare’s Witkowski – ‘Inspired And Educated’ By Digital Content NewFronts

By Steve Ellwanger

What do you get when you combine the “beauty of TV with the brains of digital?” Endless amounts of great content and the data with which to measure consumer engagement with it.

Along with the continued explosion of live content streamed online, these are noteworthy trends to Emma Witkowski, Managing Director of global media and marketing services giant Mindshare, as she takes in the 2017 Digital Content NewFronts.

“We heard lot from publishers about producing longer-form content, TV and movie style content for online, as well as live TV online,” Witkowski says in this interview with Beet.TV.

This translates to “the concept of the beauty of TV with the brains of digital,” her reference to grey matter referring to better measurement of outcomes.

Read the rest on Beet.TV or see it in the video above to hear what else Emma has to say – from creating content around topics such as race and gender, to customizing for different screens, and more.