Culture Vulture Live: Before You Book Your Next Flight, Check Instagram

This week, on Mindshare’s Culture Vulture Live: A new study from Shofields in the UK asked millennials how they decide where to take a vacation. Turns out that more than 40% said that how Instagrammable the trip will be is the biggest deciding factor. It beat out things like opportunities for sightseeing, experiencing local cuisine, and more.

What does this mean for marketers and brands? Get the takeaways from James Kelly, and read more on Media Village: