Mindshare@SXSWi: Wake Up, Austin – Thursday, March 16

By Alana Diehl, Senior Associate, Social, Mindshare Canada

Good morning, Austin! The week has flown by and we are on our final day of SXSWi. It’s time to get in those last sessions, tacos, and rays of beautiful sunshine before leaving Austin and heading back towards the aftermath of the snowstorm that hit much of the U.S. and Canada.

Here are the top sessions to check out today:

The Future of Intelligent Living
11:00AM – 12:00PM | JW Marriott Salon 7

Hear from Amazon, Sonos, and Samsung as they speak about the rising accessibility of AI technology and where they see the future of intelligent living evolving to next.

Staying Creative in an Ever Changing Landscape
12:30PM – 1:30PM | JW Marriott Salon D

Creative Director of Resignation Media (theCHIVE, The Chivery, Buy Me Brunch, The Berry, CHIVE TV etc) speaks about his insights on working in the space where community is king. Creating content is a major focus, but theCHIVE community is something that sets them apart.

Brands are Leading the Way in the Evolution of VR
3:30PM – 4:30PM | JW Marriott Salon 1-2

Fellow GroupM company MEC, along with Deutsch and Discovery Communications, will dissect the ecosystem behind brands and VR. They’ll examine the relationship between creators and brands, and discuss why some of the most innovative VR content created today is being financed by brands.

Until next time, stay weird Austin!