What industry will autonomous living disrupt next? What’s one tech trend that marketers aren’t paying enough attention to? Mindshare NA’s Rachel Lowenstein, Manager, Strategic Innovation, Life+, interviewed Devon MacDonald, Chief Strategy Officer for Mindshare Canada, out in Austin to get his take.
Watch the full video below, with highlights including:
– How the distribution model for sports content is changing
– How and why Amazon’s Alexa will disrupt the self-help and psychology industries
– Why marketers must focus more on the changes to the algorithms for social platforms