Mindshare@SXSWi: Interview with Devon MacDonald, CSO for Mindshare Canada

What industry will autonomous living disrupt next? What’s one tech trend that marketers aren’t paying enough attention to? Mindshare NA’s Rachel Lowenstein, Manager, Strategic Innovation, Life+, interviewed Devon MacDonald, Chief Strategy Officer for Mindshare Canada, out in Austin to get his take.

Watch the full video below, with highlights including:

– How the distribution model for sports content is changing

– How and why Amazon’s Alexa will disrupt the self-help and psychology industries

– Why marketers must focus more on the changes to the algorithms for social platforms